The following illustrates some of the speakers and topics presented during past company seminars for the WLE Business Course.
Speaker: Mr. Daniel Cheng - Managing Director - Symantec (China and Hong Kong)
Topic: “Internet Security in China and Symantec's Business Operations in China”
Founded in 1982, Symantec is the world leader in Internet security technology, providing a broad range of content and network security software and appliance solutions to individuals, enterprises and service providers.
The company is a leading provider of virus protection, firewall and virtual private network, vulnerability assessment, intrusion prevention, Internet content and e-mail filtering, and remote management technologies and security services to enterprises and service providers around the world. Symantec's Norton brand of consumer security products is a leader in worldwide retail sales and industry awards. Headquartered in Cupertino, California, Symantec has worldwide operations in 38 countries.
Mr. Daniel Cheng is the Manager Director for Symantec in China and Hong Kong. Mr. Cheng is responsible for the overall growth and development of Symantec's business in China and Hong Kong.
Speaker: Robert Saunders – Project Director
Topic: “Foreign Investment Market Consultancy in China”
Mr. Saunders is a Project Director at Kamsky Associates, Inc (KAI), a merchant bank, financial advisory firm, and foreign investment market consultancy. KAI is one of the first 20 American companies licensed to open an office in China. To date KAI has successfully been involved in deals worth over US$7.5 billion for both Chinese and Western companies. They lead projects in Beijing, Shanghai, Chongqing, Guangzhou, Zhuhai, Hainan, and Hong Kong, and their clients include Time Warner, JP Morgan Chase, Motorola, Dole Food Company, and Estee Lauder.
Mr. Saunders discussed the current trend of Chinese investments by following the “Going Out” Policy. For years now, China has been saving US Dollars without a market to spend it on. Recently the Chinese government has promoted companies to invest in ventures overseas, especially in natural gas and natural resources. Investments by Haier, China National Offshore Oil Corporation (CNOOC), Petro China, and Sinopec have been some of the companies investing abroad. Lenovo’s purchase of IBM in 2005 and the TCL-Thomson Electronics joint venture in 2004 are just some of the examples of China’s overseas investments.
Speaker: Johan Björksten – General Manager
Topic: “The Developments of PR and Marketing in China”
Mr. Johan Björksten, the Founding Partner of China's leading local PR agency, has been in China since 1986 and has founded several companies, including an import company and China's first foreign-invested record company. He is one of the most respected members of the Swedish business community in China and is Vice-Chairman of the Swedish Chamber of Commerce.
Since 1994, Mr. Björksten has been running Eastwei Relations. Eastwei provides communication strategy and analysis, crisis management, media relations and event management services. Some of the best-known Eastwei retainer clients include Electrolux, IKEA, ABSOLUT Vodka, SONY, SAAB and nVidia. The Eastwei Knowledge-Driven Media Relations™ approach has received widespread attention in China where much PR work still revolves around personal relations. Eastwei’s slogan is We Understand™. This means all communications must be founded on a deep understanding of target groups and other stakeholders, as well as the client’s company, business and industry.
Speaker: Mr. Diarmuid O'Brien - Lawyer - Coudert Brothers
Topic: “Changes in Basic Investment Laws arising from WTO Accession, China and its WTO Commitments regarding Investment Policies”
Coudert Brothers has been active in legal matters involving the People's Republic of China since the establishment of their Hong Kong office in 1972. Coudert Brothers was the first foreign law firm to establish a permanent presence in Beijing in 1979, and the first foreign law firm to be approved by the Ministry of Justice to establish a law office in Beijing in 1992. In association with Coppens Van Ommeslaghe & Faurès, Coudert Brothers is now also represented in Shanghai since 2001.
Coudert Brothers' China practice acts on behalf of foreign companies directly investing in China as well as Chinese enterprises in a variety of international matters. This includes public offerings of securities, international lending transactions, foreign commercial litigation, and regulatory administrative proceedings.
Coudert Brothers has developed considerable experience in the field of Chinese tax law. The firm assisted the Ministry of Finance of China in the study of foreign taxation systems through the hosting of a series of biannual seminars dating back to 1979. Three of the firm's lawyers specializing in the area of taxation are co-authors of the Bureau of National Affairs tax portfolio Business Operations in the People's Republic of China. In addition, the firm's tax experts in both the Beijing and Shanghai offices maintain close supervision over China tax developments by meeting with Chinese tax authorities and publishing and speaking on recent changes in Chinese tax laws.
Speaker: Robinson Smith – Vice President, Investment and Internalization
Topic: “China: The Economic and Business Environment”
After receiving his MBA in international business from Simon Fraser University in Canada, Robinson Smith returned to China from Canada to join The Balloch Group in 2003. The Balloch Group, founded by Howard Balloch, Canada's Ambassador to China from 1996 to 2001, is an investment advisory firm headquartered in Beijing with offices or partner firms in Hong Kong, Shanghai, Berlin, Toronto, Ottawa, Los Angeles and New York. The Balloch Group is comprised of specialists with in-depth experience across many sectors including financial, mining and natural resources, industrial and high-tech. With over half a century of combined experience at various multinationals, governments and medium size enterprises, The Balloch Group's principals have been involved in many of China's large and important joint venture projects.
Mr. Smith had first come to China in 1990 and had spent time studying the language, business environment and culture in depth. He worked in the commercial section of the Canadian embassy in Beijing beginning early 1996 for two and a half years assisting Canadian firms gain entry into the Chinese market and facilitating their business development. His experience at the Embassy stretched a number of sectors with a primary focus on mining, resources and the environment. From 1998 to 2000, he was based in Beijing as project developer for a Fortune-500 American energy company and worked on several projects including a hydropower acquisition, a coal-fired power plant acquisition and a clean fuel conversion plant.
Speaker: Teresa Woodland – Principal Partner
Topic: “2005 American Chamber of Commerce White Papers: The Climate in American Businesses in China”
Teresa Woodland is the founding principal of Wudelan Partners Limited, a management consultancy that focuses on leadership and organizational development. Prior to founding Wudelan Partners, Teresa was a communications specialist and coach in McKinsey & Company’s Beijing and Seoul office. She advised consultants and clients on various aspects of effective communication, including strategy and practical implementation.
Before joining McKinsey in July 1996, Teresa worked as a freelance consultant and writer in Hong Kong and the U.S., assisting several American businesses in developing plans to expand into Asia and researching and writing industry reports.
Teresa holds a B.A. from the University of Pittsburgh and a M.B.A. in International Management from Thunderbird – the American Graduate School of International Management. She has lived in Asia for 14 years and is proficient in Mandarin Chinese.
Speaker: Ro King – Executive Vice-President, Client Solutions, Quaero Corporation
Topic: “Product Marketing in China”
Ms. Ro King was founding partner of Quaero, a systems integration and marketing consulting firm specializing in Customer Relationship Management after serving as a Senior Consultant at Tillinghast-Towers Perrin and Principal at Furash & Company. Previously, as Senior Vice President, Retail Marketing and Analysis at Signet Bank, she developed and implemented profitable customer acquisition and retention programs as well as led marketing teams, managed deposit portfolio growth, and oversaw branch sales. In financial services as well as in small businesses, she has been instrumental in evaluating processes and programs to create more efficient and innovative environments.
Ms. King guides Fortune 500 and Internet 100 firms in building databases of customer information, analyzing data to better understand and anticipate customer behavior, and implementing the tools and processes to conduct marketing campaigns that integrate direct mail, call center, e-commerce, and direct sales channels. Ms. King’s clients include foremost firms in financial services, hospitality, retail, and pharmaceuticals where her most recent work focuses on customer data strategy, direct marketing process redesign, and e-marketing and direct mail project planning with ROI justification.
Ms. King earned her BA at Harvard and her MBA at the Darden School of Business at University of Virginia. She is a regular contributor to Greater China CRM Forum, iMarketing News, DM News and other industry publications and an adjunct professor at New York University where she has taught Fundamentals of CRM. She currently resides in Beijing, China.
Speaker: Mr. Samuel Goodman – Founder and Former CEO
Topic: “Entrepreneurialism in China”
Opened on May 13, 1997 in Beijing’s university district, Beijing Sammies attracted young Chinese and foreigners to study and socialize in a café that served sandwiches, fruit smoothies, and desserts and provided customers with Western food and reputable customer service. At the time of opening Sammies, a foreigner had to have a Chinese partner to start a company. After a falling out with his partner that left Mr. Goodman buying his partner out, Sammies was able to expand its space in September 1997 and later into Beijing Language and Culture University. Between 1998 and 2001 he opened cafes at Silk Street Market, Exchange Beijing, Motorola Building, and a kiosk at China Resource Building. He also built a Central Café that delivered to all café locations with the daily products, so the quality of the food served at each location was consistent.
In 2004 Mr. Goodman decided it was time to leave Sammies. When he left Beijing Sammies, he employed over 90 staff members with annual revenues of $1 million. He created a corporate catering business with a recognized brand name, provided online ordering with a centralized production facility, and systemized the company for franchising.
Speaker: Mr. Liu Hao - CEO - Zhaopin.com
Topic: “Zhaopin's Operations in Beijing and the Working Opportunities in China”
Zhaopin.com, China's leading recruitment web site, was founded in 1997 by Alliance Consulting Ltd, the first foreign head hunting company in Mainland China. Zhaopin.com is a bilingual job board that publicizes real time, on line, a vast amount of job information for Chinese and foreign companies and job seekers. The site provides a professional resume center and an easy-to-use job search free-of-charge to job seekers. It is also a source of career development, training and education, and information for human resources companies. Zhaopin.com offers executives, search services and employment information for candidates and clients.
Speaker: Mr. Alan Reid - Managing Director - Reid Corporation
Topic: “The Role of the Real Estate Market in China and How Recent Legislation Has Effected It”
Mr. Reid is a law graduate of the University of Western Australia. He has lived and worked in China and Hong Kong since 1985 and has significant experience in conducting business in those places. He speaks Mandarin and resides in Beijing.
Between 1992 and 1995, a peak period in the expansion of the Australian-Chinese bilateral trade and investment relationship, Mr. Reid was Minister Commercial and Senior Trade Commissioner at the Australian Embassy in Beijing. He has developed a wide range of political and commercial contacts including a diverse range of Minister and Vice Minister-level bureaucrats and senior corporate managers. His contacts include specialists working in most sectors of the Chinese economy.
Following his period of service in the Embassy, Mr. Reid was appointed Chief Operating Officer, Foster's China Limited, a division of Foster's Brewing Group of Melbourne, a position he occupied until June 1998. This company is one of the world's largest brewers with significant operations on four continents and net yearly brewing revenue in excess of USD3 billion. In this role, Mr. Reid was responsible for all aspects of management of the three joint venture breweries operated by Foster's in China including formulation of strategy, financial control, production, marketing, sales, and human resources.
In late 1998, Mr. Reid established Reid Corporation (Beijing) Ltd, an investment company and advisory with multinational clients, its office in Beijing. Today, this company has a wide range of business partners and clients involved in business in China including Nokia China Investment Co. Ltd (Finland – telecommunications), Cadbury Asia (Australia – Confectionery), Bilfinger Berger AG (Germany – Construction), Lowe Enterprises (USA – Real Estate), Barber International (USA – Railways), iPIX (USA – Internet), Orbital Engine (Australia – Environment), Pelorus Navigation Systems (Canada – Airport Equipment) and Ivanhoe Mines Ltd (Canada – Mining).
As a result of the extensive period of time he has worked in China, Mr. Reid has acquired invaluable practical experience. He knows at first hand the challenges of this difficult and rapidly changing market and how to employ strategies to maximize the potential for profitable engagement and minimize risk.
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