- Lectures
- Company Seminars
- On-site Study Trips
Held in English, the classroom lectures provide participants with an overview of up-to-date information on China’s current business practices, regulations and procedures. The guest lecturers examine recent reforms on China’s economic and political structures including China’s entry to the WTO and winning bid for the 2008 Summer Olympics.
Below is an example of lecture topics examined during the past WLE China Business Course.
- China as a Market
- China’s History from a Marketing Perspective
- China’s Current Economy and Economic Targets
- Political and Cultural Environment of China as a Market
- China’s Political Framework and Recent Reforms
- Different Forms of Foreign Investment
- Business Etiquette
Coverage: Prof. Gao focused on the history and theory of China’s market and economic environment.
Dates: March 15, March 16, March 21, March 23, March 28, March 30
Coverage: Prof. Huang spent particular attention to China’s important cultural as well as legal perspective to China’s political framework.
Dates: April 3, April 6, April 10, April 13
For more information on lectures, click here
The seminars illustrate the different forms of foreign investment, company operations and practices, management styles and marketing employed by companies.
March 22, 2006
Speaker: Robert Saunders, Project Director
Topic: “Foreign Investment Market Consultancy in China”
Kamsky Associates, Inc (KAI) is a merchant bank, financial advisory firm, and foreign investment market consultancy. KAI is one of the first 20 American companies licensed to open an office in China. To date KAI has successfully been involved in deals worth over US$7.5 billion for both Chinese and Western companies.
March 29, 2006
Speaker: Johan Björksten – General Manager
Topic: “The Developments of PR and Marketing in China”
Eastwei Relations provides communication strategy and analysis, crisis management, media relations and event management services. Some of the best-known Eastwei retainer clients include Electrolux, IKEA, ABSOLUT Vodka, SONY, SAAB and nVidia.
April 14, 2006
Speaker: Mr. Samuel Goodman – Founder and Former CEO
Topic: “Entrepreneurialism in China”
In 1997 Mr. Goodman opened Sammies, a café serving sandwiches, fruit smoothies, and desserts. By 2004 with revenues of US$1 million, he had created a corporate catering business with a recognized brand name, provided online ordering with a centralized production facility, and systemized the company for franchising.
For more information on other company seminars, click here
Visits to joint-venture, state-owned, and wholly foreign-owned enterprises will provide participants with an understanding of the industry operations in China. Each visit includes a short seminar of the company’s operations and tour of the facilities.
March 17, 2006
– Joint-Venture Enterprise
Speaker: Mr. Chiam Tun Cheng – General Manager
Blue Zoo Beijing is the largest aquarium of its type in Asia and is a wholly-owned subsidiary of Richina Pacific Limited. Blue Zoo International has the majority interest in Beijing Gongti Richina Underwater World Entertainment Co Ltd, a Chinese-foreign joint venture that operates Blue Zoo Beijing. The Chinese partner in Blue Zoo Beijing is the Beijing Sports Service Centre for Workers.
April 4, 2006– Wholly Foreign-Owned Enterprise
Speaker: Mr. Per Montlin – General Manager
Tradex Converting was founded in 1965 and has extensive experience in the telecom market. Since the early 90's, Tradex Converting has focused on meeting the demands of the cellular-phone OEMs (Original Equipment Manufacturer), and today is the leading global supplier to this industry with a worldwide market share around 35%.
April 7, 2006
– State-Owned Enterprise
Speaker: Mr. Jerome Sabate – Marketing Director
Dragon Seal was established in 1994 as a joint-venture between Groupe Pernod Ricard and Beijing Winery, but since 2001 the Winery has been a fully state-owned enterprise. Dragon Seal is one of the only wineries in China that produces all of their wine from 100% Chinese-grown grapes. In 1999 Dragon Seal Cabernet Sauvignon (Vintage 1997) won “the Best Chinese Red Wine” at the Hong Kong International Wine Competition.
For more information on other onsite study trips, click here
Other World Link Locations:
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wle-italy.com,
wle-korea.com,
wle-china.com,
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wle-uk.com,
worldlink-education.com
Global World Link Partners:
wle.co.jp,
wle.co.kr,
worldlinkedu.ru,
wle.se,
worldlink-education.de,
abroadspanish.com,
study-in-china.com,
abuks.com,
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