Learn how to conduct business in the world's fastest growing economy. In the last two decades, China's rapid economic growth has attracted foreign companies to invest in the country. Apart from having the resources to invest it is important to understand China's local business practices, rules and regulations, culture and society.
In the early 19th century, Napoleon Bonaparte's was quoted as saying “China? There lies a sleeping giant. Let him sleep, for when he wakes he will move the world.” And indeed the sleeping giant has woken with over 360 million mobile phone users, and over 100 million internet users in its population of 1.3 billion people. As we enter the 21st century, China widens its doors to the rest of the world, with its recent acceptance into the World Trade Organization and as host to the 2008 Olympic Games. The Middle Kingdom today is the largest market in the world and home to over 600 McDonald fast food stores.
This program is a combination of the business program and language program. For those participants working with or in China, having some knowledge of the Chinese language is essential. Studying business in China creates an immediate advantage for future employment prospects and expands one's vocational horizons within and outside China. Graduates who are proficient in Chinese and have a greater understanding of business relations in China are in high demand both in the business world and in governmental departments worldwide.
World Link Education's unique Chinese Language and Business Program combines Chinese language studies with the study of China's dynamic business system including its business culture and current economic, political and social environment. These Language and Business programs are ideal for those interested in doing business or working in China.
The China Business course is a short intensive course providing an insight into the country's current dynamic business practices and economy. Factors that influence doing business in China, including business practices and related regulations and laws, are examined. Held in English, the lecturers are appointed business professors. Senior representatives of foreign and local companies present seminars. On-site study trips extend learning beyond the classroom and offer an insight into business operations of a variety of foreign companies in China.
The Chinese Language program is designed to immerse participants in Mandarin Chinese through class instruction, after-class tutoring, language exchange with native Chinese speakers, and optional electives. The course integrates all aspects of the language: reading, writing, speaking, listening, grammar, phonetics, and vocabulary. Accelerated teaching methods allow participants at lower proficiency levels to acquire the language skills needed for effective communication in a short period of time, and advanced students to gain expression proficiency at an abstract level.
- Short intensive business course
- Comprehensive curriculum combining lectures, company seminars and on-site study trips
- Taught by leading qualified and experienced business lecturers
- Up-to-date information on current business practices, regulations and procedures
- Presents practical and useful information on doing business in China
- Examines recent reforms on China's economic and political structures including the WTO
- Total immersion in the Chinese language
- Small classes averaging 5 to 8 students*
- Total Beginner to Proficient classes are available
- Short Term programs: 6 to 12 weeks long
- Long Term programs: semester or academic year
- Free after-class language tutoring
- Free Electives: language and non-language focused
- Language Exchange Program with native speakers
- Free guided tours, excursions, and activities
- US college credit transfer available
*Small classes are available for Option 1: ACLS
The Business course is held for 5 weeks and consists of lectures, company seminars, and on-site study trips. Business classes and lectures are held on selected afternoons or evenings. The Mandarin Chinese Language Immersion Program consists of core language classes, after-class tuition, electives, and language exchange program.
Business Course Schedule
*Times are subject to confirmation and may change depending on the course intake.
|| Hours per Class
|| Total for Course
|| Business Class Times*
| Business Lectures
|| 2 hours per lecture
|| 10 lectures
|| 4pm to 6pm Tues & Thurs Afternoons
|| 2 hours per seminar
|| 3-4 seminars
|| 6.30pm to 8.30pm Evenings
| On-site Study Trips
|| 2½ hours per tour
|| 3-4 study trips
|| 2pm to 4.30pm Afternoons
Core Language Class Schedule
| Language Class Times
| 6 weeks
| 20 hours
|| Between 8am to 12pm and 1 pm to 5 pm Monday to Friday (20h/week)
Taught in English and designed to complement Chinese Language studies, the China Business Course runs for five weeks of the program. The course consists of 3 components: lectures, company seminars, and study trips.
The business curriculum is well balanced and combines classroom lectures with on-site study trips to factories or company operations. Areas examined include challenging issues facing contemporary China today, such as its current economic, political and social reforms, China's economic and political history, and foreign investment.
Appointed business professors from China's leading Business and Economics University present a series of lectures. These professors with their knowledge and experience in China studies provide in-depth observations of China's unique business practices, economic, political and legal framework, and management style. The first two lectures trace China's economic development shaped by historical events such as the Cultural Revolution. Other topics examined include ‘China as a Market', ‘Different Forms of Foreign Investment in China', ‘WTO and China', ‘China's Political and Legal Structures', and ‘Business Etiquette'. No previous business knowledge of China is required.
For more information on lectures of past courses, click here
2) Company Seminars
This component of the program consists of a series of presentations by executives and plant managers of foreign companies that are operating in China. It is designed to further immerse participants in China's business environment offering the opportunity to learn first hand from the expatriate business community. The seminars illustrate the different forms of foreign investment, company operations and practices, management styles and marketing employed by the companies. The speakers are highly experienced in China business and offer invaluable advice regarding conducting business and working in China.
Past Speakers include representatives from:
- Microsoft China
- Coudert Brothers Law Firm
- Rolls Royce
- Symantec Corp
- Naga Consulting
- Kamsky Associates, Inc
- Standard Chartered Bank
For more information on some of the company presentations of past courses, click here
3) On-site Study Trips
On-site study trips are conducted in China's major international corporations that operate joint venture or wholly owned operations. Each visit consists of a short seminar of the company's operations, tour of the facilities, and in some cases product sampling. Participants gain valuable information from the individual operating standards, quality control, employee training, safety and health standards, and supplier and manufacturing facilities.
Past Study trips include:
- Ericsson (BEC)
- Tradex Converting (Langfang) Co. Ltd
- Dragon Seal Winery
- Sony Ericsson Mobile Communications (BMC)
- Lakeview Waterpark
- AMECO - Aircraft Maintenance and Engineering Corporation
For more information on some of the on-site study trips of past courses, click here
The March/April 2006 China Business course consisted of numerous lectures, company seminars and on-site study trips. For a description of this past 5-week Business Course, click here
The WLE Chinese language immersion programs consist of four components:
1) Core language classes
2) After-class tutoring
3) Language exchange program
These components are designed to allow participants to progress rapidly, gain fluency in the language through accelerated teaching methods and allow participants at lower proficiency levels to acquire the language skills needed for effective communication in a short period of time, and for advanced students to gain expression proficiency at an abstract level. Topics studied include everyday situations, as well as Chinese culture, society, and history. Listening and speaking skills are emphasized to enable participants to attain communicative proficiency.
1) Core Language Classes
To cater for different needs students may choose one of the following options:
|| Academy of Chinese Language Study (ACLS) - Beijing & Shanghai
Beijing Language and Culture University
In all institutions, basic core language classes integrate all aspects of Mandarin Chinese including reading, writing, speaking, listening, grammar, phonetics and vocabulary. Participants are required to state whether they wish to study at ACLS (option 1) or at one of the selected universities (option 2). The options also differ in starting dates and class sizes.
- Option 1
Core Language Classes are held at China's leading language academic institution, the Academy of Chinese Language Study (ACLS) with campuses in Beijing and Shanghai. ACLS was established specifically to teach Mandarin Chinese to international students and been selected because of its emphasis on accelerated learning, with small classes averaging 5 to 8 students, and its outstanding language curriculum. This Academy is regarded as the first choice compared to universities where language classes average 15 to 25 students. This option is popular with participants who prefer a smaller class size. The Academy's programs have been recognized and accredited by universities worldwide. US universities such as Stanford University, Fordham University and Ohio State University have granted credit transfers to their students studying at the Academy. Classes are held right next to the WLE Office, Student Room and Residence, allowing easy access to facilities such as free internet and computers(Total Program only). Electives and after-class language tutoring are also held at this convenient location.
- Option 2
Core Language Classes may be held at any of WLE Direct Entry Universities in Beijing or Shanghai. Class sizes are though normally larger ranging from 15 to 25 students. Students selecting option 2 may undertake core language classes at the university preferred and will participate in after class tuition, elective classes etc at any of ACLS campuses closest to the university.
|Four Weeks to
One Academic Year:
|Between 8am to 12pm and 1 pm to 5 pm Monday to Friday (20h/week)
||Between 8am to 12pm and 1 pm to 5 pm Monday to Friday (30h/week)
|A complete class schedule is provided after placement testing during the first week of the program.
Classwork focuses on developing oral expression, listening comprehension, reading comprehension, writing, and grammar. Up-to-date materials are used to introduce modern day China, its social and economic life, culture, history, and literature. General aims of the classes are as follows:
- Oral Expression Classes: Develop participants' oral expression and pronunciation skills. At the lower proficiency levels, simple topics related to daily life are taught; and more specialized and complex topics are taught at the higher proficiency levels.
- Listening Comprehension Classes: Develop participants' listening comprehension skills and their ability to understand the language when spoken at a normal speed.
- Reading Comprehension Classes: Develop participants' reading skills, focusing on both comprehension and speed.
- Writing Classes: Focus on the fundamentals of the radical system, bushou, composition of characters, and stroke orders.
- Grammar Classes: Focus on the fundamentals of Chinese grammar, sentence structures, expressions, and phonetics.
2) After-Class Tutoring
A unique feature of WLE's immersion programs is the provision of free after-class tutoring every weekday afternoon, for extra language coaching, homework assistance, and conversational practice. Tutoring has proved effective in advancing the progress of linguistic skills. The appointed Language Supervisors are part of World Link Education's academic staff and are highly qualified with years of experience in teaching Chinese to international students. Supervisors also monitor individual student progress.
3) Language Exchange Partners Program
Getting to know locals is an integral part of the program. It provides language and cultural interaction between participants and Chinese students, marking the beginning of many lasting friendships. The program provides the perfect opportunity to practice the language and encourages cultural and social exchange. The participants schedule to meet with one another at their convenience.
With the aim of increasing the student's language fluency and their awareness of Chinese culture, history, and art, a range of free electives are offered in the afternoons. The number of electives offered varies depending on program duration and may include the following:
Language Focused Electives
- Chinese Character Writing: Classes introduce the radical system, bushou, composition of characters, stroke orders and basic characters.
- Chinese Songs: Classes introduce Chinese songs including traditional folk and current pop songs. Lyrics are written in pinyin (romanized Chinese characters) and hanzi (Chinese character text). Singing is an excellent way to improve language skills and vocabulary.
Non-Language Focused Electives
- Traditional Chinese Massage and Traditional Chinese Medicine: Classes introduce the ancient Chinese concepts and beliefs of what constitutes the human body and illness, and include diagnostic methods and treatments using herbal medicine and massage.
- Chinese Painting: Classes introduce elements of the traditional art of Chinese watercolor painting under the guidance of a professional artist.
- Calligraphy: Classes introduce the various calligraphy styles and features, participants then focus on perfecting one style of this ancient art form.
- Taiji Quan (Taichi): Classes introduce this relaxing and gentle martial art aimed at improving health and overall physical and mental fitness. The basic Yang Taiji style is taught.
This unique program aims to immerse participants in the Chinese language, culture and way of life by combining Chinese language classes, tutoring and optional electives with the following free additional Total Program features.
- Activities with Native Chinese Speakers
Activities with Chinese students and native speakers are held throughout the program in order to facilitate the use of Chinese and encourage cultural and social exchange. Activities may include: basketball, bowling nights, karaoke nights, games nights and more, and a Christmas party.
- Guided Tours
Free half day or full day tours are held on weekends to allow students to discover the city's major historical and cultural attractions, including the Great Wall, Summer Palace, Temple of Heaven, Lama Temple, Tian'anmen Square, and the Forbidden City. Admission, transportation and English speaking guides are provided at no extra cost. These tours provide an opportunity for students to deepen their knowledge of China's rich history and cultural heritage.
- Social Activities
A wide range of activities are organized throughout the program including the welcome lunch, Peking Duck feast, bowling night, karaoke, basketball, Chinese movie, and touch rugby. A WLE dinner and social evening is held once a month. The social events and dinners are provided free.
China Business Course
Lecturers are International Business professors who are highly qualified and experienced in their fields. Up-to-date, carefully selected materials are used in class, giving participants valuable information on modern-day Chinese business, economic and political structures while at the same time developing an awareness of foreign companies and their business operations in China.
For a profile of appointed lecturers, click here
Chinese Language Immersion Program
Teachers of the Chinese Language program are native Chinese and have degrees in teaching Mandarin Chinese as a foreign language. Up-to-date, carefully selected materials are used in class, giving participants valuable information on modern-day Chinese culture and society while at the same time developing their language and communication skills.
There are 6 main proficiency levels that are further divided. First, participants are placed according to the proficiency level they indicate on the application form. At the start of the program, non-beginners take a written and oral placement test. Second placements are made according to the results of the placement tests.
|More than 300
|More than 800
|More than 1,500
|More than 2,500
|More than 3,500
Total Beginner (Level 0)
Participants attending these classes have never learned Mandarin Chinese.
Beginner (Level A)
Participants attending these classes know more than 300 Chinese expressions, and should have learned Chinese phonetics. Classes focus on teaching basic Chinese vocabulary, sentence structures and grammar using everyday topics. Phonetics, tone exercises and drills ensure that participants learn the correct pronunciation and intonation from the beginning. Participants are introduced to the radical system (Chinese character composition), stroke orders and basic characters.
At the end of short term programs, participants should be able to engage in simple daily conversation. Programs 12 weeks or longer, aim to enable participants to complete the beginner level progressing into the elementary level. At the end of the academic year, participants should have completed the elementary level, ready to begin the intermediate level.
Elementary (Level B)
Participants attending these classes know more than 800 Chinese expressions, have a grasp of major sentence structures and have learned Chinese grammar systematically. Classes focus on vocabulary building, sentence structures, listening, reading, and speaking skills. Phonetics, tone exercises and drills ensure that participants learn correct pronunciation and intonation.
At the end of short term programs, participants should be able to converse on daily topics and express themselves using elementary sentence structures. 12 weeks and longer programs aim to enable participants to complete the elementary level progressing into the low intermediate level. At the end of the academic year, participants should be progressing through the intermediate level.
Intermediate (Level C)
Participants attending these classes know more than 1,500 Chinese expressions and understand elementary Chinese grammar. Conversational exercises teach participants to recount articles in a comparatively fluent and complete manner. Participants are able to converse on general topics and express themselves using more complicated sentence structures. Classes focus on increasing the level of grammar and vocabulary with the aim of enabling participants to express themselves functionally in different contexts. Practical situational texts are used to provide a greater awareness of Chinese culture and society.
At the end of short term programs, participants should be able to express themselves in different contexts using intermediate sentence structures. 12 weeks and longer programs aim to enable participants to progress through the intermediate level. At the end of the academic year, participants should have completed the intermediate level progressing through the advanced levels.
Advanced (Level D)
Participants attending these classes know more than 2,500 Chinese expressions. They can discuss general topics, raise complex questions, and express their viewpoints clearly using correct intonation. Classes focus on vocabulary building, reading, listening comprehension, and conversation skills. Classwork includes reading newspapers and listening to news broadcasts. Participants are taught advanced spoken and written Chinese.
Proficient (Level E)
Participants attending these classes know more than 3,500 Chinese expressions. They are able to read and understand some news from newspapers, periodicals, radio broadcasts, and television. They can express themselves systematically using appropriate expressions and language norms. The curriculum includes listening to and commenting on news reports, television, and radio broadcasts, and discussions and debates of contemporary issues.
World Link Education has carefully selected the following accommodation options based on security, location and comfort. PRC laws and university regulations permit foreign students to live on campus or in approved housing. Total Program Fees vary according to the accommodation selected. For privacy and convenience, single room occupancy is recommended. Accommodation options include: Host Family, Student Residence, Campus (for option 2 students only), Shared or Private Apartments, or a standard three star hotel.
For more information on available accommodation, click here
For peace of mind, World Link Education's China Total Programs include Emergency Travel and Medical Insurance. StudenCare Insurance covers emergency medical and dental treatment, pro-rata return of program fee in case of curtailment, personal liability and more.
For terms and conditions and further information, click here
Total Program Fees also include International SOS Membership. SOS Membership provides access to medical advice and assistance 24 hours a day by foreign doctors located in SOS Alarm Centers in China and more.
For ISOS information, click here
Applicants should apply for an F Visa. In most cases visas will be issued for 1, 3 or 6 months regardless of the study duration. If the study duration is not covered by the initial visa approval, an extension will be made by the host institution and WLE on arrival. Furthermore some embassies and consulates may issue an L visa regardless of the purpose for entering China. In these cases the visa can also be converted on arrival. An Invitation Letter and Admission Confirmation are required to obtain a visa. These documents are provided by WLE when enrollment has been completed and Total Program Fees paid.
World Link Chinese Language and Business Program Fees include Lectures, Company seminars, On-site study trips, Core Language Classes, Accommodation, Textbooks, Registration and Enrollment, Placement Test, Certificate, Visa Support Documentation, Airport Pickup and Transfer to Accommodation, Orientation, Welcome Pack, Emergency Travel and Medical Insurance, International SOS Membership, and more. Social activities and free weekend guided tours are organized. Student Center provides free Internet Access and Library. International and Chinese Program Advisors provide free information and assistance pre-departure and throughout the program. After-Class Language Tutoring, Language Exchange Partners Program and Electives offer further immersion into the Chinese language.
Courses are held throughout the year for 6 week to Academic Year programs. Fees vary depending on the Accommodation selected and include all fees and items listed.
For program dates, fees, application and enrollment deadline, click here
For other start dates or durations, contact firstname.lastname@example.org
Applicants must be:
1. 18 to 60 years old (with exceptions)
2. In good health
3. A high school graduate
For How To Apply Guide, click here
For the Application Form, click here
For cheap airfares to Beijing, China, starting from US$500 to $800, click here
To take a look at what our current participants are up to and what's been happening, read WLE's Newsletter. For the latest Newsletter, click here
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